Thailand: succumb to the land of smiles

The palpable aroma of street food, the colourful tuk-tuks, the eternal hubbub of vendors and tourists making the typical Thai barter song, not to mention the serene temples and breathtaking views of lush nature... Thailand is a feast for all the senses. There's clearly no other destination quite like it. This country is buzzing with adventure around every corner - whether you're looking for a party atmosphere or a moment of serenity in a temple or secret cove.

Thailand is one of Asia's most diverse countries: from jungles and rugged mountain ranges to breathtaking coastlines and cities brimming with historical and cultural allure. From bustling markets and sensational spas to the discovery of wildlife... the options are truly endless.

Beaches and relaxation

Thailand is blessed with miles of idyllic coastline where you can walk on fine sand while staying in the perfect villa. Phuket and Koh Samui are perfect for an island getaway. The former is the country's largest island and is a popular choice for families and groups of friends. It boasts some of the best luxury hotels near the Andaman Azure Sea.

Koh Samui, on the Gulf of Thailand, boasts a number of private coves where you can swim and soak up the sun. Another option is Tropical Island Paradise, which is a great introduction to coastal destinations and a mix of exhilarating activities.

Captivating coastlines

On the country's southern coast, Krabi is close to picturesque towns with direct access to extraordinary marine parks. This coast also boasts a range of fun activities, from water sports to rock-climbing excursions on steep limestone cliffs.

Elsewhere, Khao Lak offers soft sandy beaches and wonderful wildlife parks. The seaside town lies just north of Phuket and adjacent to Khao Lak-Lam Ru National Park. Here you can hike to secret waterfalls or even canoe over rapids.

For a trip with a difference

For those looking for hidden gems to explore, the destination is packed with cultural treasures. In fact, it's possible to combine culture with exciting animal interactions in Kui Buri. Elephant lovers will certainly appreciate being here, as it is considered one of the best places in Thailand to spot wild pachyderms!

Thailand certainly has no shortage of brilliant seaside resorts, including Hua Hin, one of the country's oldest seaside towns. It has also been a favourite holiday destination of the Thai royal family since the 1920s. It still retains much of its traditional charm and has some fine heritage sites to discover, such as the grand Klai Kangwon Palace. Hua Hin is also known for its well-maintained golf courses, pretty green spaces and excellent range of seafood restaurants.

Quiet temples

The temples here seem to stand still in time. You can visit Lampang in particular for its magical mountain-top temple. Wat Chalermprakiat lies just above the city and is one of the most striking Buddhist temples in the country. After visiting the charming pagodas of Wat Chalermprakiat, head back into town to dine at one of Lampang's noodle houses. The speciality in this corner of northern Thailand is khao soi, a dish containing crispy noodles, meat or vegetables cooked in a delicious curry broth.

Asian cuisine

Speaking of food, the country's cuisine is renowned the world over. From curries flavoured with creamy coconut to delicious dishes filled with fragrant spices, taste buds are sure to be awakened. Bangkok and Chiang Mai are both great places to sample Thai cuisine. You might also consider attending a Thai cooking class.

In Bangkok, there are rows of shops, bars and stalls selling everything from freshly steamed dumplings to bowls of delicious noodles. Be sure to visit one of the city's floating markets, such as Amphawa or Damnoen Saduak, where friendly vendors sell fresh produce and snacks directly from the water.