The small village of Matemwe nestles in the north-east of the main island of Zanzibar. Nestled in a stretch of white sand more than 10 kilometres long. People come here to bask and fan their toes, their skin warmed by the sun. Opposite, the island of Mnemba plunges you into its breathtaking coral reef. But in the meantime, it's time to make the most of the area. Although tourism is developing more and more on this part of the island, it is still an unspoilt, family-friendly place. Local life here is more traditional and authentic, with few bars or restaurants, as there aren't even any vending machines in the village. Here and there you'll find a few fabric shops and women's cooperatives selling clothes and other accessories. Cows and chickens roaming the village streets are commonplace, and local life is quiet and peaceful, far removed from the hustle and bustle of Zanzibar's more festive destinations.