Marvel at the WOW museum

The original founders of the museum, Matthias and Vanessa Kammermann, are two illusionists who wanted to share their passion in a vast space that combines education and fun. On three floors spread over 400 square metres, you'll find 12 different adventure rooms to explore.

The programme includes walking through inverted rooms that give the impression of having your head turned upside down, getting lost in the hall of mirrors whose infinite reflections are reminiscent of funfair attractions, and much more! One room often makes a big impression on visitors. Featuring a sloping walkway, it gives the impression that the participant at the top is huge, while his or her sidekick at the bottom is much smaller. As always, you'll be given a detailed explanation of the phenomenon.

Your smartphone or tablet will guide you through the museum in a fun way. In general, you'll also need your phone to scan the QR codes next to each exhibition, which link to the WOW E-Guide that explains everything. Some rooms are equipped with cameras, and you can capture animated GIFs of yourself and the whole family! Often, when you scan your QR code at the entrance to the rooms, you'll be surprised to see that a snapshot has been generated directly.

An application has been designed to suit all ages. For children, there's Willow, the elf hidden in the museum, who provides a host of amusing anecdotes. Older visitors will be charmed by the "Willow Rally", a fun, travelling quiz on illusions inside the museum. With a bit of luck, if you score well, you could even win the museum's monthly competition, and receive an item from the shop. Finally, the whole family can have fun in the interesting WOW Lab, where you can find famous optical illusions and take an in-depth look at the theme of colour in illusions.

🎟️ Prices: Tickets to the museum cost 23 Swiss francs (around €23), and there are many reduced rates for children, students, families and so on. You can also pay less by booking as a group.

🚌 Transport: There are two stops not far from the venue, the first is "Rudolf Brun Brücke", served by tram lines 4 and 11 as well as bus line N91. The second stop is "Bahnhofstrasse/HB", served by bus routes N11 and N16 and tram routes 6, 7, 11 and 13.

🕒 Times: The museum is open from 10am to 9pm every day, but you will need to reserve a one-hour slot for your visit. This is inconvenient but avoids crowds, so you'll enjoy your visit much more.