The Amazigh Heritage Museum

The museum was created on 29 February 2000, 40 years after the earthquake that devastated the city of Agadir and marked the history of Morocco. It covers an area of over 1,000 m2 and exhibits over 900 ancient items. These exhibitions are designed to showcase the traditions and everyday life of the Berber people.

Many magnificent pieces are on display, including pottery, ancient manuscripts dating back to the 16th century, costumes and other masterpieces of Moroccan craftsmanship. There is also information on their creation and the tools used to make them. You can admire a sublime collection of carpets, not forgetting the most fascinating jewellery. Depending on the period, you may also have the opportunity to visit temporary exhibitions of unspeakable beauty. If you wish, guides are on hand to explain the history of each piece in the museum.

The museum is fairly small, with only three rooms to visit, each with a different theme. The most impressive is the talisman room. Although the Berbers did not wear jewellery, they used it as a means of communication, with magical powers inside each necklace or other accessory. During your visit, a guide will explain the history and significance of the talismans.

There is also a series of photographs by Professor Saïd Aoubraim, who grew up in Agadir, showing his different impressions of southern Morocco, with its landscapes, sand dunes, argan trees, etc. Salima Naji's oasis architecture has an important place in this museum, with an exhibition dedicated to it. A second room displays the tools used to extract argan oil, including terracotta objects used to preserve food. To help you better understand the techniques used in the past, you can take a look at a model of a collective granary in the High Atlas.

Finally, the last room features a collection of jewellery, mainly by Saïd Zitoun, including rings, women's ornaments, necklaces, fibulae, earrings and belts from the Souss Massa region. An exhibition of Berber and Boucherouite carpets is also on show, in colours appropriate to Amazigh culture.

Located 350 metres from the Museum, this hotel is synonymous with relaxation. It features an outdoor swimming pool and a spa where you can relax. There is also a restaurant serving traditional Moroccan dishes. If you fancy a drink in the evening, there is a bar, but you can also go out dancing, as there is a nightclub just 700 metres away.

If you're feeling peckish, we recommend the Brooklyn Burger. It costs between €4 and €9 and offers a range of specialities: American, European, Swedish and German.

For vegetarians, the Côté Court restaurant on Avenue Hassan II serves French and Moroccan cuisine.